Richmond region embraces farm-to-table trend, Richmond Times-Dispatch, March 17, 2013

Goochland County-based Fall Line Farms, one of a handful of Richmond-area co-ops, connects about 100 farms to subscribers who pick up weekly orders. “It’s an online farmers market, in a sense,” said Molly Harris, the co-op’s founder and owner.

“You might define ‘local’ as 500 miles,” she said. “On the other hand, you might define it as your own community — Fall Line Farms was created to do that.”

She said one mission of the co-op is to educate customers about eating what local farms produce and diversifying their diets to fit farming cycles.

“We want people to eat peaches when they’re in season here,” she said. “That’s when they’re at their best.”

Online Farmer’s Market receives grant, The Goochland Gazette, November 30, 2011

While most farmers’ markets have closed for the winter, Lulus, a growing online farmers’ market, is thriving and just got a $93,000 grant from the U.S. Department of Agriculture as part of a program to boost access to healthy, fresh and local food.

New Report: Local Foods are Working for the Nation, November 8, 2011

The market for local food – food that is produced, processed, distributed and sold within a specific region, say a radius of several hundred miles – is growing. Large, small and midsized farms are all tapping into it. Even better, new data suggest that these producers are employing more workers than they would be if they weren’t selling into local and regional markets.

USDA Supports Diverse Food Access Through Farmers Market Promotion Program Grants,  October 23, 2011.

Farmers Market Promotion Program grant to Lulus Local Food for establishing four new virtual (online) farmers markets that will create opportunities for more than 400 small-scale farmers to connect directly with their consumers.

Virtual Food Hubs Tap Into Local Food Markets, Rural Cooperatives, USDA/Rural Development, May/June 2011, pp 4-11.


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